Built by proven builders

From the team behind The Shop Doctors.
Trusted by 50,000+ Shopify merchants.

Billy launched his first Shopify store in 2010, one of the first 500 ever created. Sixteen years and nine stores later, he's done $25M+ in multi-channel eCommerce sales of his own, led a media-buying company from $0 to $70M/yr in revenue (sold for ~$160M), and co-founded The Shop Doctors, whose four apps powered $20 billion+ in merchant revenue before he sold the company in February 2026.

โœ… Shopify Experts ยท App Partners since 2020 4.9โ˜… across all apps
$20B+
Revenue powered
$25M+
Multi-channel sales
50k+
App installs
Billy Buckles, Chief Executive Officer of LinkSyncSell
BB
Billy Buckles
Chief Executive Officer
$20B+
Merchant revenue powered
50k+
App installs, 4 apps
4.9โ˜…
Average rating, all apps
16
Years on Shopify, since 2010
Why we built it ยท Receipts from the founder

I’ve scaled and sold many eCommerce brands from scratch, sold on every major channel, and helped 50,000 merchants do the same. Refreshing six platforms five times a day. Realizing my margins on a product had been 8% on Amazon for six months while I was targeting 30% ACOS because I hadn’t comprehensively accounted for every cost driver. Manually repricing thousands of Shopify listings when logistics costs spiked during Covid, reversing when they went back down, and dropping further when we were sitting on too much inventory.

We lived everything eCommerce merchants of nearly every size go through and built scrappy internal tools along the way to plug the holes. LinkSyncSell is those learnings, rebuilt into a platform deep enough to run multi-channel eCommerce from one place. We designed it to be easy enough to manage for solopreneurs, but our tools are also robust enough for sophisticated, scaled brands and agencies.

โ€” Billy Buckles
Chief Executive Officer, LinkSyncSell  ยท  Co-founder, The Shop Doctors
Our Team

Meet the people building LinkSyncSell.

A small team of operators, builders, and craftspeople. Every feature ships through someone who's used it.

Chief Founder
Billy Buckles
Billy Buckles
Chief Executive Officer
Co-Founder
Tina
Tina
Product Manager
Co-Founder
Dawid
Dawid
Senior Software Engineer
Co-Founder
Mateusz
Mateusz
Senior Software Engineer
Oliwier
Oliwier
Senior Software Engineer
Angeli
Angeli
QA Engineer
Erika
Erika
Designer

Ready to centralize your eCommerce ops?

Stop juggling tabs. Run every marketplace from one dashboard. The same one we built for our own stores.

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