TikTok Shop - Creating a New Product Listing

Updated July 2026 · Product Attribute Editor

Overview

Create a new TikTok Shop listing from LinkSyncSell. All new listings will go through TikTok's review process before going live - plan for this when creating new products.

Prerequisites

TikTok Shop connected in Connect Platforms
An active subscription (product editing and posting require an active plan)

Steps

Go to Catalog > Product Attribute Editor
Select the TikTok Shop tab
Click the Create Product (or New Listing) button
Fill in the required fields.

The following are required (marked with a red asterisk):

Title and description
Category
Photos (video is optional)

Also complete:

Brand (available after you select a category)
Variant options, price, and inventory for each variant
SKU for each variant

Choose how to save:

Save Local Draft (App) - saves the listing in LinkSyncSell only, not on TikTok Shop
Save Draft (Tiktok Shop) - creates a Draft on both LinkSyncSell and TikTok Shop

Once the Draft exists, activate it (change the Status to Active). The listing will move to Pending status while TikTok reviews it.

Once TikTok approves the listing, it will go live automatically.

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Note: All new TikTok Shop listings go through TikTok's review process. You'll see the listing in Pending status until TikTok approves it. This is normal and required by TikTok.

Tips & Notes

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Tip: TikTok Shop is strict about product compliance. Before creating a listing, make sure your product complies with TikTok's Product Listing Policy to avoid rejection.

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Note: All changes are logged in the Process Log and User Audit Trail.

Troubleshooting

Listing rejected by TikTok.

Check TikTok Shop's seller policies for your product category. Fix the flagged issue identified in the rejection notice and resubmit the listing.

Listing stuck in Pending.

TikTok's review can take hours to days. There's no way to expedite it. Check TikTok Shop Seller Center for any updates on the review status.